Shaw Communications became the presenting sponsor of the CFL Grey Cup and as a result, the decision was made to create a home for the campaign on Shaw.ca. The intention of the page was to provide an overview in Shaw's involvement and create some excitement for the program as a whole.
In much the same way as the Shaw Golf section, a CFL section was required to present information on the initiative. Being the resident sports lover, I applied a similar strategy when designing the CFL section.
I've spent countless hours learning, experimenting and making mistakes. Many different people have helped me along the way, that's why I like to give back by posting video tutorials for others to follow.